Socio, Economic and Cultural Impact of Soap Operas on Home Makers (A Study in Andhra Pradesh)
نویسنده
چکیده
Soap operas have become a part and parcel of the lives of so many viewers all over the world. The popularity of this genre is ruling the Television Industry globally, nationally and locally. The history of soap opera can be traced back to the 1800s when novels such as Dickens appeared in newspapers in serialized formats (Kielwasser & Wolf) [1]. This' episodic format conformed...to melodramatic requirements' (Gledhill) [2]. In USA, soap operas began as serialized dramas on radio and later soaps entered television as 'serialized daytime dramas which were broadcast daily'. Originally directed at women, soap operas functioned as a vehicle for advertising. The term 'soap' gained from its association with advertising of soap products (Brown and Barwick, Gledhill,) [3].
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